Glossary terms from course 1, module 3 课程 1，模块 3 的术语表

Brand Identity: The visual appearance and voice of a company 品牌识别： 公司的视觉形象和声音。

Define: The phase of design thinking that involves leveraging the insights gained during the empathize phase to identify the problem you’ll solve with your design. 定义： 设计思维的一个阶段，涉及利用在同理心阶段获得的洞察力来确定你将通过设计解决的问题。

Design Agency: A one-stop shop for the look of brands, products, and services 设计机构： 品牌、产品和服务外观的一站式服务平台

Design Sprint: A time-bound process, with five phases typically spread over five full 8-hour days. The goal of design sprints is to answer critical business questions through designing, prototyping, and testing ideas with users 设计冲刺： 一个有时限的流程，通常包含五个阶段，分布在五个完整的八小时工作日内。设计冲刺的目标是通过设计、原型制作和用户测试来解答关键的业务问题。

Design thinking: A UX design framework that focuses on the user throughout all five phases: empathize, define, ideate, prototype, and test. 设计思维： 一种用户体验设计框架，它以用户为中心，贯穿五个阶段：同理心、定义、构思、原型制作和测试。

Empathize: The phase of design thinking that involves getting to know your user through research. 同理心： 设计思维的一个阶段，涉及通过研究了解你的用户。

Ideate: The phase of design thinking that involves brainstorming all potential solutions to the user’s problem. 构思： 设计思维的阶段，包括集思广益，提出所有可能解决用户问题的方法。

Insight: An observation that helps you understand the user or their needs from a new perspective 洞察： 一种能帮助你从新的角度理解用户或其需求的观察。

Prototype: An early model of a product that demonstrates its functionality and can be used for testing 原型： 产品的早期模型，用于展示其功能并进行测试。

Retrospective: A collaborative critique of the team’s design sprint 回顾： 对团队设计冲刺的协作式评价

Sprint Brief: A document that you share with all your attendees to help them prepare for the sprint 冲刺简报： 一份您与所有与会者共享的文件，旨在帮助他们为冲刺做好准备。

Test: The phase of design thinking that involves facilitating and observing user tests with your design prototypes. 测试： 设计思维的一个阶段，包括组织和观察用户使用您的设计原型进行测试。